In the 1930s, a artist named John Gilroy walked through the gates of Edinburgh Zoo — and walked out with some of the most iconic images in advertising history.
He saw a toucan and thought: that bird drinks Guinness. He watched a sea lion balance with effortless charm and knew: that's a Guinness character. He spotted an ostrich with a neck like a longneck bottle and smiled: he'd never survive on pints.
What followed was decades of beloved Guinness advertising that made the whole world smile — and made animals everywhere very, very famous.
Now, those legendary characters are back. The Iconic Gilroy Collection brings three of Guinness's most recognizable faces to life on supersoft 190 GSM tees, crafted for comfort and made to be worn. Bold back graphics. Clean front branding. The kind of quality that earns a permanent place in your wardrobe.
Limited edition. Inspired by history. Built for today.
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